Serie A, Ligue 1, FA Cup highlights channel coming to YouTube
YouTube will launch a brand new all-soccer channel after signing a deal with MP & Silva and their digital rights partner Rightster. The new channel, to be known as LOVE FOOTBALL, will feature highlights, interviews with players and managers, behind the scene footage and documentaries from the following competitions: Serie A, Ligue 1, Brasileiro, MLS, English League Football, FA Cup and English League Cup.
Stephen Nuttall, senior director, sports, YouTube EMEA, said: “We’re delighted to be able to offer content from Italian Serie A, French Ligue 1 and other international leagues to YouTube’s passionate football community around the world. Our ambition is to establish YouTube as a destination for goals and highlights and this deal adds another top league to YouTube’s football offer.”
Andrea Radrizzani, group chief executive at MP & Silva, said: “Launching Love Football on YouTube is an extremely exciting project for us. In addition to highlights clips our new channel gives us the ability to stream live sports content. We can now for the first time engage directly with consumers and football fans on a global scale”.